Live recording: Persuasion Profiling

During this 1h30 online class you will:
• Get an overview of the relevant social science theories of human decision making
• Learn what persuasion is, why it works, and what is known about the different persuasive strategies
• Understand the strategies of persuasion of Robert Cialdini, and get examples on applied results of their value in online commerce
• Learn how to create persuasive content
• Get an introduction into online personalisation based on the click-stream of online consumers